Kerala is a dream place: Chelsea striker Drogba

London, Sep 22: Kerala Tourism's latest global publicity blitz got a huge boost on Tuesday, Sep 21 with Chelsea striker Didier Drogba speaking for the God's Own Country.

"Kerala is a dream place," said Drogba, who was among the star-studded gathering at the premiere of the new Kerala Tourism ad film.

Accompanied to the premier by his wife Alla, Drogba watched the new three-minute ad film of Kerala Tourism, 'Your Moment is Waiting' at the Saatchi Gallery in Chelsea.

"It's my area. I am here to support anything that happens in my area," said the Ivory Coast football captain.

Among the other international celebrities who attended the premier were former England striker Gary Linekar, current 400 metres Olympic gold medalist Christine Ohuruogu, Indian-born British businessman-politician Swaraj Paul, Rolling Stones lead singer Mick Jagger"s daughter Jade Jagger, a former model and jewellery designer, and 'Slumdog Millionnaire' actor Dev Patel.

The ad film, which is part of Kerala Tourism's new global publicity campaign, has been directed by Vodaphone's ZooZoo ad-fame Prakash Varma and conceived by Kerala Tourism"s brand agency Stark Communications Ltd.

Commenting on the film, Smitha Tharoor, the sister of former Minister of State for External Affairs and Thiruvananthapuram MP Shashi Tharoor, said, “It"s a brilliantly made film reflecting the true image of Kerala as place full of surprises,"

Explaining that the film was about connecting with potential visitors, Kerala Tourism Secretary Dr Venu V, the man behind the Incredible India campaign, said, “We are trying to be different from others by saying pretty pictures don"t make a destination, but experiences make a destination."

'Your Moment is waiting" will next hit theatres in the United Kingdom on Sep 23 and multiplexes in India on Sep 27.

OneIndia News