Google acquires visual search engine Like.com

New York, Aug 24: Internet search engine giant, Google Inc, bought the shopping comparison website,

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Google officials reported that the Like.com will continue to operate separately from Google operations. The Like.com specializes in visual search technology which allows people hunt online for bargains using pictures of clothing, handbags, shoes or other items they might desire.

"We are pleased and excited to welcome Like.com to Google, where they'll work closely with our commerce team. We are excited about the technology they have built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners," said Andrew Pederson, Google spokesman.

"We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing and more. We see joining Google as a way to supersize our vision and supercharge our passion," said Munjal Shah, CEO Riya, the parent company of Like.com.

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