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IIM Lucknow students learn about Nation Branding

By Mamatha

Lucknow, Aug 18: "Nation Branding is an Economic Imperative. It has become a central tool in country"s competitiveness, both advertising and branding has its own importance in the present days," said Chandradeep Mitra of PipalMajik, on Tuesday, Aug 17.

Addressing the students of IIM Lucknow, Mitra provided the students a wonderful glimpse into the exciting world of Media, Advertising and Branding. Focusing specifically on the subject of Nation Branding and its importance.

Mitra also elaborated on how of the youth of today could leverage the concept of Nation Branding in order to raise the country"s brand to greater heights.

He also quoted an example of how Somalia"s 500 pirates have more effect on the country"s brand than the 5 million other Somali citizens.

Mitra, an alumnus of IIT Kharagpur and IIM Calcutta, has over 22 years of experience in the field of Marketing, Media and Communications.

IIM Lucknow regularly invites leaders and industry stalwarts to campus to interact with its students.

Some of the noted speakers last year were Ajit Balakrishnan – CEO Rediff.com, Kalpana Morparia – CEO JPMorgan, Meera Sanyal – Country Head ABN Amro/RBS, Sundar Raman - CEO Indian Premier League, Dr Biswadip Mitra – MD, Texas Instruments, Sandeep Pandey - Magsaysay Award Winner and Dr Wilfried Aulbur - CEO, Mercedes Benz India.

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