Shell Advance offers Indian fans chance to race Ducati Moto GP riders

Posted By: Mamatha
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New Delhi,Aug.13 (ANI-Business Wire India): Shell Lubricants, the global market leader in finished lubricants has launched its 'Can you keep up with me?' Global Promotion that will offer motorcycle fans from India the opportunity to travel to the 2010 Malaysian MotoGP race and compete against Ducati's MotoGP World Championship riders Casey Stoner and Nicky Hayden in a virtual race.

Not only will the lucky winners meet and have a chance to compete against the two World Champion riders on a MotoGP simulator, they will visit the Sepang MotoGP circuit to watch qualifying and the race. Along with seeing the future World Champion on track, the Shell Advance guests will have the opportunity to tour the MotoGP paddock and Ducati Corse garage to see the race team at work.

The winners will begin their experience by travelling to Kuala Lumpur in October 2010 as VIP guests of Shell Advance and Ducati Corse. While the MotoGP riders warm up for their afternoon session, the Shell Advance prize winners will also be warming up for their big competition on the MotoGP simulator. To participate in the contest, the customers have to SMS "Shell Advance" and send it to 58888. A few lucky participants will get the chance to jet set and go to Malaysia and head for the chequered flag.

'Every race fans talks about what it would be like to take on a World Champion and thanks to the close relationship Shell Advance enjoys with Ducati, we can bring fans a little closer,' said Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd. 'The Ducati Desmosedici GP10 is far too powerful to be left in the hands of amateur riders but this will give the fans a chance to compete against the best - it should be an unforgettable experience as well as good fun.'

The Grand finale will take place in Mumbai to identify 5 winners amongst the top 25 dealers / BikeServowners who then will get the chance to visit Moto GP in Sepang, Malaysia. Grand Finale would be an apt culmination to the exciting campaign. Reflecting the spirit of Moto GP and upholding brand essence of Shell Advance, the finale, though welcoming and comforting to the participants, would challenge them to the hilt, and keep them on their toes.

To reach closer to its customers, Shell Lubricants is running a marketing campaign including on-ground activation programs in bike clusters in India. The company has simultaneous trade offers for dealers and franchisees.

The 2010 'Can you keep up with me?' promotion is only possible through the close technical relationship that Shell Advance and Ducati share. Shell works tirelessly to find performance gains in its lubricants and fuels to ensure that Ducati can have every extra advantage on the race tracks of the world. An advantage that is instrumental in the development of Shell Advance's road products.

The contest is on till August 31, and the winners will be announced in September.

Shell Advance VSX is specially designed for riders of high-powered bikes who need superior oil to protect and keep a bike engine clean in all types of road conditions. It is a premium semi-synthetic lubricant exclusively developed for 4 stroke high powered bikes, providing superior performance and excellent engine protection.

Shell Advance Ultra is a unique fully synthetic lubricant exclusively designed to provide the ultimate performance for high performance bikes used in racing or high speed, long distance riding. (ANI)

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