LiveMedia expands programme offering

New Delhi, May 25 (ANI-Business Wire India): LiveMedia, India's largest player in the digital destination media industry, today announced an expansion in the repertoire of programmes carried by its 5000 screens across 2000 locations in 40 cities, with the introduction of "Mein Hun Kaun (Who am I?)".

"Mein Hun Kaun" is a programme which seeks to engage the audience in identifying celebrities as their caricatures unfold, line by line, on the screen.

A celebrity could be a politician, a sportsperson, a film star, a business leader or even a social worker

Speaking on the occasion, Rajan Mehta, CEO of LiveMedia, said, "Our success with 'Make My Word', a programme that is like an online scrabble, told us that viewers love to get challenged and solve puzzles, especially when sitting in groups.

'Main Hu Kaun' is built on that premise. It is an adrenalin pumping experience when friends, colleagues or family members compete and want to be the first to guess the identity of the caricature."

LiveMedia currently runs over 18 different branded programmes, including such hits as Humour Live, Dhakkan's Diary, Yo Mousi, Kittty and Witty, Mr. Wise, Horoscope, Music Live, Trivia Live and Fashion Live. Each of these has a growing set of loyal viewers and is extremely popular and widely talked about.

Mehta added:"The proprietary, custom-developed, innovative content pioneered by LiveMedia is built on the three pillars of Engage, Entertain and Educate.

Overall, our emphasis has been on having a humour-rich content that is designed to enhance the experience of viewers." (ANI)