UK stores selling padded bras, provocative undies for kids as young as seven

Posted By: Staff
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London, April 15 (ANI): A survey into the items that are being sold in shops has found that a number of high street stores are selling sexy clothes for little children.

The clothes, which are being targeted at kids as young as seven, have been deemed as gear that could lure paedophiles, with their padded bras and provocative underwear.

Child protection experts and parents have demanded that the stores stop selling the sexually provocative clothes, after it was revealed that Primark was selling them.

Primark responded by clearing racks of the 4 pounds bikinis with padded "breast-shaped" tops, aimed at girls aged just seven.

The discount chain apologised for "any offence caused" and promised to donate all profits from the bikinis to children's charities.

Tory chief David Cameron, who called the swimsuits "completely disgraceful" after reading about them, said he was delighted by the clampdown.

But on April 14 it was found that similar lurid clothing for kids were being sold at other stores.

Knickers for girls aged seven bearing the slogan "You've Scored", were being sold at Primark.

A 10 pounds low-cut padded diamante bikini for eight-year-olds was being sold by BHS-owned Tammy, a brightly-coloured padded bra in a tiny Size 28AA, which fits seven-year-olds, was being sold in girls' sections at Tesco.

Next and Peacocks also offer padded bras in Size 28AA in their girls' sections online.

But respected lingerie retailers Rigby and Peller said it was "extremely rare" for an adult woman to be that size.

And they see no justification in selling them in kids' ranges, claiming they are solely "provocative".

"It's about time we stood up to these unethical companies who sell products that sexually exploit children or facilitate paedophiles," the Sun quoted child protection consultant Shy Keenan, of the Phoenix Chief Advocates, as saying.

But she praised Primark's decision to withdraw the bikinis.

"At least they listened," she stated.

Siobhan Freegard, founder of parenting website Netmums, said: "Clothing for children should never be designed to make little girls look sexually attractive."

Several of the stores responded to the outrage, and Primark said it would review all its product lines.

"We will look into the issue. If anything needs changing, we will do it immediately," Next boss Simon Wolfson said.

While a Tammy spokeswoman said: "Having reviewed the products we will be withdrawing them from sale."

Peacocks boss Richard Kirk added: "We have started checking every product to make sure everything is appropriate."

Tesco promised to review where the tiny bras are sold in their stores. (ANI)

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