Facebook fuels Capital Foods' noodles sales

Mumbai, Mar 24: Capital Foods has reported a 30 per cent growth in revenues due to its increased sales in food products over the past six months but what is interesting is that the company has attributed his whooping growth to the ad campaign it launched on the popular social networking site Facebook.

“Advertisement campaigns on the social networking sites such as Facebook and Twitter is the new marketing strategy these days. We have seen a 30 per cent rise in our revenues in the last six months after we launched the campaign for our Ching"s noodles and soups on Facebook," Chairman and Managing Director Ajay Gupta said.

Th FMGC player is gaining a strong hold in the country's consumer market. The company makes instant noodles, soups and sauces under Ching"s Secret, and Smith and Jones brands.

Mr Gupta said that the company now aims to achieve a total turnover of Rs 300 crore in the current fiscal from its operations in both domestic and foreign market as against the Rs 210 crore turnover in the last fiscal.

He added that the company now targets a monthly sales growth of five per cent through its marketing campaigns on Facebook and Twitter.

The social networking sites such as Facebook, and the micro-blogging site Twitter have emerged as key marketing tools. In Dec 2009, global computer giant Dell said that the company earned an estimated amount of 6.5 million dollars in sales of PCs, accessories, and software through promotions on the popular microblogging site Twitter.

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