Tiger Woods' apology 'too late'

London, Feb 19 (ANI): Famous publicist Max Clifford feels Tiger Woods has taken too long to publicly apologise for his extra-marital affairs.

The PR adviser insisted that appearing on select shows like Oprah Winfrey, could have limited the damage.

"If it can be avoided you make sure the story doesn't come out but if you know the story is going to come out you try to control it," the Telegraph quoted him as saying.

He added: "He should have gone on TV earlier so everybody can see and hear what he had to say.

"If you come across as genuinely remorseful and you show that you at least have the balls to stand up and take it on the chin people will move on."

Woods sexcapades were exposed last year following a car crash outside his Florida home. (ANI)