Himalya International launches 'Himalaya Fresh'

Shimla, Feb 18 (ANI): India's first Frozen Food Company Himachal Pradesh based Himalya International, which exports its products to USA has launched real fruit blended yogurts in the Metro cities under the brand name 'Himalaya Fresh'.

Chairman Himalya International Limited Manmohan Malik said, so far only plain and flavored yogurts are produced in India by major companies and Real Fruit blended Yogurts has been launched for the first time in domestic market as a healthy breakfast, snack food and desserts.

"The fruit is processed in the plant and then blended with the yogurts in complete hygienic conditions by the food experts," added Malik.

Malik further said, "The company has started marketing its real fruit blended yogurts in Delhi, Mumbai, Bangalore and Pune in the initial phase, adding that the company has started commercial production of real fruit blended yogurts with technical collaborations of US based company 'Preferred Vegetarian Inc', who provided technical assistance for developing low fat vitamin fortified Real fruit yogurts in Indian market.

"The fruit yogurt having six week shelf life is hundred percent natural without any chemical and preservatives," said Malik.

"The company is importing different varieties of berries like Blue berry, Straw berry and Raspberry fruits from North America while Mango, Peaches, Banana etc fruits are being procured from Indian markets," he added.

Malik further said that the company has set up most modern plant for manufacturing the product with total cost of five crore rupees at 'Paonta Sahib' in Himachal Pradesh and all the equipments and machinery has been imported from the USA.

"The company has launched fruit yogurts blended with strawberry, strawberry banana, pine apple and mixed fruit in 150 grams pack in the initial phase and more variant would be added later on keeping in view the demand in the markets," said Malik adding that the entire milk collections for the fruit yogurts is done through its own collections centers set up in 60 Kilometer radius of the plant.

Malik said, "The quality and standard is ensured through international quality stringent tests conducted in the chilling plants which has most modern equipments to test the quality and health standards of the collected milk."

"The company has appointed its own distributors in Delhi, Bangalore, Pune and Mumbai in the initial phase and the product would be available in major retail chains by April 2010," he added. (ANI)