Seematti's centenary celebrations begin with celebrity fashion statements

Kochi, Dec 29 (ANI/Business Wire India): The House of Seematti inaugurated its 100th Anniversary Celebrations 2010 on 18th December 2009 at Gokulam Park Convention Centre, Kochi in front of an august audience. The Indian woman's greatest asset "The Silk Sari" got a drastic make over at this stellar star and celebrity studded glitzy event lasting 3 hours from 6 p.m.

Beena Kannan, the CEO of the Seematti Group was the cynosure of the event alongside such stars like Mandira Bedi and Sameera Reddy who appeared in Seematti's ad - campaigns over the last 4 years. They were accompanied by renowned models like Amrita Patki, Veditha Pratap Singh, Snitha Mahe et. Al.

From contemporary to classic, designer to embroidered, machined to handmade silk saris, the array of saris donned by the models on the ramp were exciting to watch. The models sizzled down the ramp with mood music and coloured lighting to match.

Mandira in Jean Sari was really awesome. Sameera dazzled in a Light Shimmer Brocade both which fall under Seematti's Beena Centennial Collection 2010". Mandira opined "The Jeans Sari is chic and innovative if you are carrying it with the right accessories and attitude. The light shimmer brocade is a 6 yard wonder made more user-friendly by blending traditional designs and soft silks.

It has a pastel subdued coppery look, golden in hue, falls gracefully and is easy to wear and carry elegantly too! Yet another eye-catching design came up in the cock-tail series which can easily replace the evening gown most of these sari have crystals and stones rich in colour jazzed up with sexy waist belts and designer blouses to add pep and zest.

Sameera Reddy, the incumbent face of Seematti for 2010 appeared glamorous on the ramp. Amidst tastefully designed sounds and lights, vibrant music and dances, Beena Kannan, Seematti's lead designer opined. "The focus will be on sustaining a unique identity for Seematti without losing sight of our culture and traditions."

This one-of-its kind event began with Beena Kannan adorning her father V. Thiruvenkitam with a gold bordered shawl. Solemn tributes were paid to the founder of Seematti Late S. Veeriah Reddiar who incepted Seematti at Alappuzha in 1910. Mrs. Seetha Lakshmi Thiruvenkitam and Veeriah (Kannan) were solemnly remembered.

On this momentous occasion, mementos were presented to Seematti's master weavers and sari resource people across India's metros. Winding up the event, Beena Kannan ceremoniously cut the cake created in the symbolic 100 format and unleashed the year long centennial celebration slated all through 2010. (ANI)