Consumerdaddy to launch largest consumer protection portal in India

Posted By: Staff
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Thiruvananthapuram, Nov 13 (ANI/Business Wire India): Consumerdaddy, an online venture by a group of US based NRIs, has launched a consumer protection website for consumers in India that disburses accurate consumer satisfaction statistics of products in the Indian market place.

The one of a kind website is poised to be India's largest consumer portal with a database of over 40,000 companies' and 200,000 products' online consumer reports.

An ignored and underprivileged group, the 300 million+ consumers of India seldom have access to information about corporate fraud, statistics about superior / inferior products, and swift justice in the event of being duped in a purchase. Consumerdaddy aims to address these voids in the consumer protection network through its website which will provide unprejudiced, accurate and comprehensive information about almost all major domestic consumer products and services in India.

Each product's consumer report on the website provides a synopsis of the experiences of other citizens who have consumed that product. Along with the ability to see data such as consumer reviews, praises and criticisms, for each product it is possible to observe a key consumer protection parameter; i.e., the responsiveness of the company to consumer complaints.

The report also condenses consumers' perception about the product's individual traits into a consumer satisfaction index labeled the 'Overall Score' of the product. This score ranges from 10, for products with the highest levels of consumer satisfaction, to 0, for products with the lowest levels of consumer satisfaction.

The word Consumerdaddy is coined to create an imaginary daddy figure who would come to the rescue of consumers when they are in trouble. "After all we all have turned to our father one time or the other for help when we are in trouble" said Anoop Madhavan, one of the co-founders of the Consumerdaddy concept.

"No doubt, information is the most powerful tool and the best help we can provide to anyone for consumer protection!" continued Mr. Madhavan. The website provides a wealth of information and multiple articles about consumer protection in general and how to file consumer complaints in our legal system (ANI)

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