Harley Davidson to hit Indian roads by 2010

Posted By: Staff
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New Delhi, Aug 27: The popular American cruiser bike is all set to hit the Indian roads as Harley Davidson Inc plans to formally enter the motorcycle market in India.

Harley Davidson on Thursday, Aug 27 revealed its intention of expanding into India and start selling the American bad boy by the year 2010.

"As India continues to extend its global reach, so does Harley-Davidson," said Harley-Davidson Motor Company president and chief operating officer, Matthew Levatich.

"We believe Harley-Davidson has outstanding opportunities for continued growth around the world." he added.

The company has already established a subsidiary to be located in Gurgaon, near Delhi along with beginning the process of seeking dealers.

Levatich who is an invited speaker at the Society of Indian Automobile Manufacturers annual convention on Aug 28 is expected to divulge more details on the company's plans.

India is not only the second largest market for motorbikes but developing situation like growing economy, rising middle class and significant investment in construction of highways have opened the door to leisure motorcycle riding.

"India is important to our long-term vision of being a truly global company," said Harley-Davidson Inc. president and chief executive officer Keith Wandell.

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