PlaySpan launches virtual goods marketplace on leading social networking sites

Mumbai, July 17 (ANI/Business Wire India): PlaySpanT, the leader in monetization solutions for online games, virtual worlds, and social networks, today announced a new marketplace storefront for Facebook, and coming soon to MySpace, which enables consumers to purchase online game items, virtual goods, and game currencies from many of today's most popular online games and applications.

The news marks the first time that consumers will have the ability to participate in a universal virtual goods commerce marketplace that also enables them to buy, trade, and sell goods within social networks and use the items in their online game environments.

The application provides game developers and publishers a massive new social networking based distribution channel to engage consumers within the context of their social graph.

"Our social network marketplace takes online game commerce experiences to the next level. We are bridging the gap between gaming on and off social networks through a common monetization platform," said Karl Mehta, Founder and CEO of PlaySpan.

"Providing our marketplace application to hundreds of millions of consumers on the social networks will significantly help them to conduct virtual goods transactions across multiple platforms, as well as engage their friends in the process through gifting, trading, and sharing," added Mehta.

"Combining the PlaySpan marketplace with our existing monetization solutions within the social networks and online communities like Facebook and MySpace signals a giant step forward for publishers and developers who want to make virtual goods available to consumers wherever they are," said Lex Bayer, General Manager of Social Networks at PlaySpan and Co-Founder of SpareChange.

"By uploading their items into the PlaySpan market place, publishers will tap into a syndicated distribution model that places their items in store fronts that span gaming sites, online portals, and social networking sites," added Bayer. (ANI)