Chandigarh, an important fashion destination

Chandigarh, June 26 (ANI): Chandigarh has emerged as an important fashion destination from market as well as promising designers' perspective.

Fashion has taken centre stage in the region following the setting up of several fashion technology institutes like NIIFT, IIFT and IIFD in and around Chandigarh. These institutes provide talented young designers an opportunity to make their mark in the rapidly growing industry.

Top models recently sashayed down the ramp in Chandigarh in outfits created by budding fashion designers. The show full of style and glamour got an excellent response.

Apparel industry leaders, renowned fashion designers and marketing gurus were all there to pick best out the best designer. There is great enthusiasm in the industry despite the global meltdown.

"Because of the recession that impact is there on garment industry but its not that much that have affect on IT sector because in garment industry, they want fresh / young designers to come and show their talent because now a days new generation is so practical and these designs itself shows that it's a very practical collections of the industry demands the young designers from us and they want us to send our students from GMT, who have learnt the garment manufacturing techniques, who have learnt the designing section. Students from the apparel merchandising also they want from us," said Shamir Kaur, Principal of International Institute of Fashion Technology, Mohali.

Punjabis are becoming more fashion conscious. And, the NRI influence has played a major part in triggering this off.

Budding designers are now keep in mind the desires and aspirations of their well-heeled customers in Punjab and across India. From ethnic to contemporary, there is tremendous scope to explore.

Models who have performed in Chandigarh say that the city has arrived on the fashion scene due to high-level of fashion consciousness among girls and boys here.

"Chandigarh has improved a lot in terms of fashion. The young designers who are coming from Chandigarh are simply amazing, the kind of collection that they have got. The shows that I do here for two best institutes, I think their collections are amazing. They are becoming better year after year, so talent in Chandigarh is growing and its world class. I feel that its high time that Chandigarh's designers should be a part of India Fashion Week and I also suggested last time when I came here that there should be a Chandigarh Fashion Week. If somebody offers me, I will be there to choreograph the show. A Chandigarh Fashion Week showcasing the collection only by Chandigarh and Punjab designers," said Kaushik Ghosh, Fashion Choreographer.

The upcoming Fashion Technology Park in Mohali displays the rapidly expanding global fashion market.

The boom necessitates a streamlined and synergized organization of talent and resources in the Fashion and Lifestyle sectors. The Indian fashion industry is in the process of building future brands. And Punjab's contribution in this direction is creditable. By Sunil Sharma (ANI)