Adlabs Films forays into BPO industry

Posted By: Staff
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Mumbai, May 8: Anil Dhirubhai Ambani Group (ADAG) owned Adlabs Films announced on Thursday, May 7 its entry into BPO for film industry. In a statement released in Mumbai, the company said that BPI would be a one-point solution for the transition from analog to digital and physical media to digital data.

Anil Arjun, the Chief Executive Officer of Adlabs Films said, "The globalisation of media services is well underway. The comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs worldwide clients."

The BPO is set to provide services like restoration, encoding, transcoding, compression authoring, format and standards conversion, duplication and dubs, meta-tagging, repurposing/versioning, QC and broadcast logistics and archiving.

With a current staff of 300, the BPO has already commenced business and bagged an order for digitization and digital restoration of 1,000 films preserved by the National Film Archive of India (NFAI). The company which aims to match the standards of Motion Pictures Association of America (MPAA) is planning to deploy around 1,200 people in the BPO business.

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