Avitel bags Rs 150 cr worth animation orders
Mumbai, May 7: Avitel Post Studioz Ltd an integrated post production service company on Thursday, May 7 announced its decision to foray into the animation arena. The $150 million net worth company bagged its maiden project 'The Final Goal' from a Britain based film production company, Purple Passion Production Ltd.
This project is the first cross over animation flick that will have its entire creative duties done by an India company right from scripting to delivery. Aiming to cater to mass audience demography, Avitel has developed a potential concept bank of original scripts that tune to internationally marketable genres like comedy, action & adventure, musicals, sci-fi thrillers, fantasy, family and drama. Avitel will also deliver end-to-end high quality animation features to domestic & foreign studios and independent investor firms.
Announcing the deal Dr Pradeep Jain, the Chairman of Avitel Group said, "With animation work orders worth Rs 150 crores in hand; we plan to recruit around 300 professionals in next two years in areas of script-writing, direction, production set-up, production pipeline design, animation skills & management, to match the timeline for our global projects."