PRCAI to set process standards and establish knowledge forums

New Delhi, Apr 28 (ANI/Business Wire India): The Public Relations Consultants Association of India (PRCAI) has planned to set new process standards in place and establish knowledge forums across key centres in India.

This was decided at its recent annual general meeting. PRCAI, which elected a new managing committee at the April 17 AGM, is also gearing up to meet the changing needs of a slowing economy and focus on the adoption of Web 2.0 in the digital media space.

PRCAI will also shortly release a detailed research study on the PR and communications industry in India. Involving users, including the media, the research focuses on best industry practices, identify key growth sectors and will profile the public relations and public affairs industry across the country.

The new Managing Committee comprises, 20:20 Media General Manager Chetan Mahajan as President, Integral PR MS and CEO Sharif Rangnekar as Vice-President and Avian Media CEO Nitin Mantri as Secretary.

The key appointees for the Regional Chapters are: Genesis Burson Marsteller Managing Partner for the Northern Region Nikhil Dey as Chairperson, North; The PRactice Account Director Shane Jacob as Chairperson, South; Comma Consulting General Manager Amitesh Banerjee as Chairperson, West. Appointees for Vice-Chairpersons are: CMCG India MD Samir Kale as Vice-Chairperson, West; 20:20 Media Branch Director Viju George as Vice-Chairperson, South; enesis Burson Marsteller Consulting Associate Diya Nair as Vice-Chairperson, East.

Representing 20 of the top PR consultancies in India, PRCAI will undertake a number of activities through 2009 to enhance the significance of communications as a key tool in stakeholder management.

The PRCAI will continue to work with its member-agencies to develop the talent in the industry and promote ethical standards in PR services.

It will also continue to organise informative seminars and knowledge sessions with speakers from across industries sharing their views on topics and issues impacting the Public Relations business.

The PRCAI is committed to its mission to: 'Consistently Benchmark our Standards, Knowledge, Ethics and Expertise with the Best in the World; Encourage and Promote Progression of the Public Relations Industry in India, while Endorsing the Effectiveness of Professional and Ethical Services'. (ANI)