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'Best job in the world' campaign in PR stunt list

Written by: Staff
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Melbourne, Apr 17: Tourism Queensland's 'best job in the world' campaign has entered the list of top 50 public relations stunts in the world.

The list compiled by renowned public relations company Taylor Herring features the Hamilton Island's caretaker job campaign at the eight spot.

The campaign continues to rack up international acclaim and has generated more than 100 million dollars worth of free publicity.

According to Tourism Queensland marketing executive director Steve McRoberts, while they knew they "had something special", they were still surprised and humbled by the campaign's continued success.

"The whole campaign has surprised us by how the world has embraced it," News.com.au McRoberts as telling Courier Mail.

The Tour de France and the FBI's Ten Most Wanted campaign has also made it to the list of Top 50 public relations stunts of the world.

Beatles' 1969 rooftop gig and Madonna kissing Britney Spears at the 2003 MTV awards were among the top entries.

Earth Hour, Sir Richard Branson and Dove's 'real beauty' campaign, which used real women in its ads rather than stick-thin model also made it to the top 50.

ANI

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