Smile Interactive Technology Group to set up digital delivery hub

New Delhi, Feb 6 (ANI/Business Wire India): While the whole industry is talking about economic slowdown, job cuts and cost cutting exercises, Smile Interactive Technology Group is one such organization, who is looking at hastening its own pace of growth.

Smile Interactive Technologies Group has stepped up an ambitious project to create a dedicated digital delivery hub aimed at fulfilling the digital marketing, production and delivery needs of global brands.

The company will be targeting the international markets through this initiative. As a part of Quasar, India's largest full-service digital agency and now a WPP company, this hub will be led by a team of over 50 of the best digital professionals in the country.

The blistering pace and seriousness is apparent considering that the roll-out is expected in mid-February 2009 and steps are afoot to identify and hire the most promising and experienced digital professionals for this initiative. It is worth mentioning that very recently the company had also announced the launch of a state-of-the-art digital incubation centre at Gurgaon.

"We stepped in the digital space in 1999, during the tumultuous days of the dotcom bust. However, it was during these times that we grew the fastest and laid the foundation for all the successes we are proud of today. What's doubtful for others is an opportunity for us, and with a world-class digital delivery hub in place, Quasar is all set to stamp its authority as the digital leader in the Asia Pacific region," said Harish Bahl, CEO, Smile Interactive Technology Group.

He further added that the company is looking out for the best team to come onboard and the industry will have a lot to look forward to in the coming days.

Quasar, a WPP company provides services in digital media, creative development, search marketing and optimization and mobile marketing, among others.

The company today has leading international and national companies as its clients. (ANI)