Reliance money goes online

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{image-Reliance money goes online_23112008.jpg}New Delhi, Nov 23: With an aim to further strengthen its distribution network, Reliance Money, part of Reliance Anil Dhirubhai Ambani Group (ADAG), on Sunday, Nov 23 announced the launch of its e-commerce web portal, offering online range of financial products to its customers.

The portal is a strategic initiative by the company to strengthen its distribution network currently spread across over 10,000 physical outlets and more than 20,000 touchpoints by leveraging the online medium. ''To address the requirements of Reliance Money's rapidly expanding consumer base in India, we realised the need to develop a comprehensive online shopping solution that would deliver financial and related products for all asset classes - ranging from insurance, mutual funds to bullion,'' company Director and CEO, Sudip Bandyopadhyay said in a statement.

We strongly believe that our e-commerce foray will play a pivotal role in strengthening our customer outreach by opening new avenues for existing customers in the online environment, and also by driving reach of our products to new customers, he added.

Besides financial products, customers will be also be allowed to purchase, at attractive prices a wide variety of non-financial products such as apparel, accessories, books/magazines, music CDs and DVDs, home appliances, gifts, flowers on the shopping portal.

The portal will also be a host of subscription-based products such as technical charts, SMS packs, newsletters and research reports.


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