Apollo, NDTV good times launch 'Touching Lives'

New Delhi, Nov 20: Apollo Hospitals Group, India's premier healthcare group on its 25th anniversary has partnered NDTV Good Times, one of India's most popular lifestyle channels to unveil a unique Wellness Program Band called 'Touching Lives'.

The programs are validated and supported by the acclaimed base of Apollo doctors and are based on Apollo's expertise and knowledge in various health-related fields. 'Touching lives' is truly planned as a precursor to many such mutual future initiatives. Apollo Hospitals Group has always believed in giving quality healthcare to masses and becoming their first-choice partners in good health. With deep understanding, expertise and experience across various facets of healthcare, they have initiated another step towards greater awareness of preventive techniques, wellness and good health.

Shobana Kamineni, Director of New Initiatives, The Apollo Hospitals Group (India) said, "We are living in a transitional era where people are aware of the nuisances of not so healthy lifestyle but on the other hand are not very sure how to achieve healthy living.

'Touching lives' is planned in congruence with our vision of wellness and prevention and is an initiative towards the same to let we Indians know that maintaining healthy lifestyle is just a matter of awareness. It is important to know that beauty is skin deep, which means that healthy mind in healthy body is what we want our viewers to aim at. We hope this initiative will bring in a paradigm shift in the way we Indians perceive health and wellness."

The new Wellness Program Band is an endeavor to reach larger section of the society and facilitate greater awareness amongst them by intelligently fitting into one's lifestyle and needs to keep health-related risks at bay.

Sharing her views on the launch of a new band, Smeeta Chakrabarti, CEO, NDTV Lifestyle, said, "We are proud to step into such a distinctive genre of shows and encourage our viewers to live a healthy and natural lifestyle and have fun while doing it. Every Indian today understands the importance of wellness. With increased awareness, the consumer today is prepared to go that extra mile to achieve perfect health."

"Our wellness band with its set of innovative shows will present a mix of good food, fun workouts and rejuvenating spas. And we are thrilled that Apollo has come on board to partner with us on this path to wellness." she added.

ANI