London, Nov 18 : A task force is planning to fight Britain's binge-drinking epidemic by turning down the volume of music in pubs and bars.
Landlords could be forced to outlaw all entertainment louder than 70 decibels - as loud as a hairdryer - to curb alcohol-fuelled violence and anti-social behaviour.
The reaction follows a French study that proved that alcohol intake bumped up with loud music.
The study found that number of drinks ordered augmented from 2.6 to 3.4 when loud music was played. The time taken to drink a small beer also fell from 14 to 11 minutes.
"This is a desperate attempt," The Daily Star quoted Shadow Home Secretary Dominic Grieve, 52, as saying.
"Putting police on the street and enforcing laws already in place would do more to combat alcohol-fuelled disorder," Grieve added.
Mark Hasting of the British Beer and Pub Association said: "There is absolutely no evidence to suggest a link between music and binge drinking."