London, November 16 : 'X-Factor' judge Simon Cowell wants to buy globally successful show 'Strictly Come Dancing', claims pal-judge Bruno Tonioli.
Both reality shows have had a cut-throat competition to top the ratings chart in the UK as they are screened every Saturday night.
Tonioli, a judge on BBC 1's Strictly that topped the ratings over Cowell's X Factor on ITV1, claimed Cowell was eyeing the rival show and would love to pocket it.
"Simon wants to buy it. He loves it," the Telegraph quoted him as saying.
" You can't knock the show that is the biggest seller and is actually beating his shows all over the world. It sells, you know. It's a fact.
"The show is a phenomenon worldwide so obviously he would like to have it in his stable," he added.