Himalya ties up with US grocery chain ALDI for marketing

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New Delhi, Oct 29 (UNI) City-based Himalya International Ltd (HIL) today said it has inked an agreement with American grocery chain ALDI to sell its products in the US and targets to dispatch goods worth three million dollars annually.

Under the agreement, ADLI will sell frozen vegetables, baby potatoes and breaded appetisers under the brand name 'Himalya Fresh' through 1,000 retail stores set up from Kansas to the East Coast in the US, HIL Chairman Manmohan Malik said.

The first shipment of 100 tonnes frozen vegetables and breaded appetisers will be dispatched during November this year, he added.

Mr Malik said the company export revenue has increased considerably due to strengthening of dollar in comparison to rupees as the company transacts its business with foreign partners through dollars only.

The economic slow down in the US has created new opportunities for food export and company is looking to capitalise this slowdown in the US by offering time saving and inexpensive food products to middle class customers, which are hard hit by current economic situations, he said.

The company products will be 25 per cent cheaper than other products available in the US markets, he added.


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