Mango Network launches DVM Express

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Chennai, Oct 17 (UNI) Mango Digital Vending Machines Network, a venture capital funded company in the business of retailing digital music through multiple channels and formats, today launched Mango DVM Express, a PC based digital music vending machine.

The new product, launched by eminent carnatic singer Sudha Raghunathan, would enable customers to buy good quality, legally licensed digital music from a neighborhood music or mobile shop.

Talking to newspersons at the launch function here, Company Managing Director R S Ramkumar said the Mango DVM Express allows the shopkeeper to search, select and put together songs for the customer on any medium be it a CD, USB pen drive, memory card or MP3 player.

Mango DVM has legal licensing arrangements with over 200 music companies in India to get access to all the songs in regional languages.

He said a few years ago Tamil Nadu had over 3000 music cassette shops. ''With the arrival of the digital age, mobile phones, memory cards and MP3 players, there is an urgent need to have a legally licensed network of shops to sell digital downloads,'' he added.

''Becoming a Mango DVM Express outlet is very easy. One can convert an ordinary PC into a digital music vending machine (DVM) by installing the Mango DVM software and one lakh legally licensed songs. Since all the songs are stored locally on the PC hard disk, there is no download time or bandwidth cost and as soon as we license new songs, we automatically update them into all the machines in the market'', he said.

''We are aiming to have 1,000 express outlets in the State in the next one year'', Mr Ramkumar added.

Mango's easy to use DVM software and database was designed for six Indian languages -- Tamil, Telugu, Kannada, Malayalam, Hindi, and Bengali apart from English.


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