Virgin Mobile launches new STD plan; targets 10% market share

New Delhi, Oct 14 (UNI) With an aim to further expand its share in the urban youth segment, Virgin Mobile today launched its new tariff plan, where all STD and local calls can be made at 50 paise per minute across networks.

''Launching the new tariff plan will help us further increase our share in the urban youth segment ,'' Virgin Mobile India Chief Executive Officer M A Madhusudan told reporters here.

The company is also targeting a 10 per cent market share in the youth segment which is expected to reach 350 billion dollars by 2010.

The first three minutes of a STD call each day would cost Rs 1.50 paise per minute, while for rest of the day the long distance tariff would drop to just 50 paise per minute for maximum up to 30 minutes.

Similarly, for local calls, for first three minutes of the day calls would be at Re one per minute, then for the rest of the day the tariff would be 50 paise a minute.

''Against the industry norm of STD tariff of Re one per minute at an additional monthly commitment, new 50 Paise STD- local will provide the lowest all-India STD base tariff offer with no extra cost,'' Mr Madhusudan said.

Virgin Mobile India Ltd, a cellular telephone service provider company, is a 50:50 joint venture between Tata Teleservices and Richard Branson's Virgin Group.

Currently, the company uses Tata's CDMA network to offer its services.

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