Sony unveils world's thinnest TV-Sony Bravia ZX1

London, Oct 11: Electronic giant Sony has launched the world's thinnest television, which has a screen as slim as a CD case.

The ultra thin TV, called the Sony Bravia ZX1, will hit the market in the coming January. The extraordinary creation was unveiled at the NEC's Grand Designs show. "It really has a beautiful look to it. It's hard to believe that something so slim can produce such crystal clear picture," The Telegraph quoted Craig Bolton, from West Bromwich, West Midlands, who visited the show, as saying.

"It's amazing and I would love to see it hanging on my bedroom wall," he added.

The exceptional product is priced at a whopping 3,500 pounds.

Christian Brown, senior product manager at Bravia LCD, Sony UK, said: "There is nothing else like this.

"It was conceived as a unique product, a true step forward, something that the most discerning consumer would instantly recognise as exclusive and desirable. Once you have seen it, other televisions no longer look the same."

ANI