Bison Energy Drink launched for Indian Consumers

Hyderabad, Oct 6 (UNI) A Saudi Arabia-based fortified drink maker Abuljadayel Beverages INC, an Internationally reputed ISO-9001 Standards Company, today launched Bison Energy Drink, its premier product for consumers in India.

The Bison Energy Drink to be promoted and marketed by Hisham Aalmir Trading Pvt Ltd in the Indian sub-continent, will have its operations at Hyderabad. The regional headquarters will be located in six metropolitan cities across India, including New Delhi, Mumbai, Kolkata, Chennai and Bangalore.

The product is expected to ''cater to people of all ages and is positioned as a complete family drink''. The company is targeting 300 cases of liquid sales per day, coinciding with the launch, and is poised to grow with 1000 cases of liquid sales per day in the second quarter of this financial year.

The company may bring out another set of premium products like packaged juices in the coming financial year.

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