Ad rates hiked; newspapers, periodicals to get benefits

New Delhi, Sep 25 (UNI) The Ministry of Information and Broadcasting has enhanced the existing rates for the Directorate of Advertising and Visual Publicity (DAVP) advertisements by 24 per cent, a decision that would benefit more than 4000 newspapers and periodicals.

The revised rates would be applicable for the advertisements released on or after September 01, 2008. All categories of newspapers and periodicals empanelled with the DAVP have been covered under the revised rates.

The revision of the rates was under consideration of the Ministry on the demand of the Indian Newspapers Society (INS) for increased rates due to rising newsprint and other costs.

The Ministry had taken up the matter with the Ministry of Finance, which has now given its concurrence for the enhancement.

The decision would benefit the small and medium newspapers most as the percentage of advertisements to be released to these categories of newspapers was increased earlier.

The percentage of advertisements for small newspapers went up from 10 to 15 per cent and for medium newspapers from 30 to 35 per cent in the changed policy adopted by the Ministry on October two last year.

UNI NAZ SK HT1930