Sonata launches 'Super Fibre'

Vijayawada, Sep 24 (UNI) Sonata, India's largest watch brand from the house of Tata group of companies, today announcd its foray into the youth segment by launching the sub-brand 'Super Fibre' in this commercial city.

The sub-brand also marks Sonata's entry into the huge plastic watch sement, which was currently dominated by unbranded and regional brands, its Regional Sales Manager Anand Moorthy said at a press conference here.

He said the sub-brand targets the first time buyers in the age group of 16 to 20 who were keen on having trendy and stylish watch.

The company provides one-year replacement on the entire range, wherein a customer could exchange Sonata Super Fibre watch within a year, he added.

Mr Moorthy said Super Fibre comprises of a total of 68 different designs and would be available at all multi-brand watch outlets and exclusive Sonta showrooms across the country.

The brand was sold through a strong retail network of over 10,000 dealers in the country, he said.

He said Sonata also offers a wide range of 550 models, including a wide variety of looks and designs for both ladies and gents.

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