Titan forays into low-budget branded watches

Mumbai, Sept 2 (UNI) Titan Industries Limited, a Tata group company, today announced the launch of its new range of low-budget watches with a brand tag of--''Sonata-Super Fibre''.

The new range, in the price band of Rs 275 to Rs 550, targets the large mass-market in urban, semi-urban and rural India, the company said in a statement.

Designed primarily for youth in the age group of 16 to 25 years, these watches embody style and sportiness with a rich blend of colour, the company said.

Commenting on the new range launch, Titan Managing Director Bhaskar Bhat said that Sonata has become India's largest volume brand of watches today, with a sale of over five million watches per year, and targets sales over 10 million per year over next three years.

''Sonata's new entry into the sub-Rs 500 segment with Super Fibre is a very significant move for us. These watches will appeal to young Indians across all markets, including smaller towns and villages of our country,'' Mr Bhatt asserted.

Sonata Super Fibre offers an unbeatable range of 68 different designs, of which 47 are analog watches and 21 are digital watches.

Analog watches in this new range boast of a rotating bezel and scratch proof surfaces, while the digital watches offer attractive features like light inside, a stop-watch and alarms. All the watches are water resistant upto 30 metres, he said.

''The new range will be supported with a strong, 360-degree marketing campaign. This includes a newly shot advertisement with Mahendra Singh Dhoni, seen in a never before avatar,'' Mr Bhatt added.

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