Archies-Carte Blanche ties-up to sell 'Me to you'

New Delhi, Sep 2: Archies Ltd, the gifting and greeting company, on Tuesday, Sep 2 said it has tied-up with UK's Carte Blanche to sell and distribute the British firm's 'Me to You' brand in India.

The 'Me to You' brand has Tatty teddy, a grey teddy with a blue nose, as its mascot and has been licenced for a number of products, including calendars' jewellery, cross-stitch kits, confectionery, apparel and personalised items in more than 70 countries, the company said in a statement. The company, which is planning to capture the niche gifting market, had tied up with a US-based company earlier this year. The US firm specialised in making soft toys and other accessories for new-born babies.

UNI