Melinda Messenger becomes new face of lingerie firm Ultimo

London, Aug 19 : Former glamour model Melinda Messenger has been signed on to endorse the new lingerie line to be launched by Ultimo.

The 37-year-old TV presenter replaced ex-Hollyoaks star Gemma Atkinson, 23 to be the new face of the lingerie brand.

According to The Sun, Ultimo creator Michelle Mone said the range will "do wonders for women's confidence".

Messenger shot to fame in 1997 after posters of her dressed in a bra and knickers advertising double-glazing started being stolen from bus stops.

The mum of three had parted ways with hubby Wayne Roberts in April.

ANI