Emami plans to acquire FMGC in South Africa

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Kolkata, Aug 1 (UNI) Emami Ltd, a Rs 1,600 crore group, today said it has planned to pump in Rs 3,500 crore in the next three years to widen its base in the Fast Moving Consumer Good (FMGC) Sector, including a range of baby products.

Unveiling the company's reformulated and new look of Himani Fast Relief, an ayurvedic pain balm with brand ambassador Amitabh Bachchan, company directors Aditya V Agarwal and Manish Goenka told reporters that they were negotiating for acquiring an FMGC company in South Africa to increase their range of products and market shares in this segment.

On new range of baby products like powder, oil, soap and cream, the company will invest Rs 400 crore this year to enhance its market share in this segment and break monopoly of a multinational, they said.

The range of products will hit market by end of this year.

On Himani Fast Relief, the company planned to spend Rs 12 core on marketing initiatives in this fiscal to make the pain balm a Rs 50 crore brand by next few years. Already Emami has spent Rs 1.80 crore to make a 60-second ad for marketing.


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