Planet M launches Cafe-in-Store in AP capital

Hyderabad, July 21 (UNI) The Planet M, a Mobile, Music, Entertainment and Lifestyle Chain, unveiled its first Cafe-in-Store at its outlet in Banjara Hills in the city.

Videocon Retail Ltd Director Saurav Dhoot formally launched the Cafe Earth, a platform for young budding artists to portray their talent, last evening. P lanet M plans to launch 250 such cafe-in-stores in the next three years across the country, he said. Planet M, with more than 150 stores across 42 cities, was acquired by Videocon from media conglomerate Bennett, Coleman and Co in 2007. It had so far launched 80 revamped Planet M stores.

It plans to take the number of outlets to 1,500 from the present 200 in the next three years, he added.

Planet M will soon be offering company-labelled telecom products, including mobile pouches, phone insurance and extended warranties.

Apart from retailing mobiles and IT products, the company has plans to launch laptops, mobile phones and gaming solutions under the Videocon brand, informed Mr Dhoot.

Videocon Retail Ltd plans to invest Rs 800 crore in expanding its electronic retail format Next Retail and mobiles, music,entertainment and lifestyle chain Planet M in the next three years.

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