Bra battle looming between Elle Macpherson, Jessica Simpson?

Melbourne, July 10 : Supermodel Elle Macpherson is rolling up her sleeves stop her very lucrative lingerie label from being usurped by Jessica Simpson.

Simpson recently announced that she's planning to launch a lingerie range under the name of Jessica Simpson Intimates.

The name of the line however, has Macpherson seeing red, especially since her own multi-million dollar underwear business is named Elle Macpherson Intimates.

Macpherson's lingerie line is one of the most successful and enduring celebrity fashion ones, reports Fashion Editor Jen Melocco.

Elle herself has said that its growth has been 'inspirational' to her, reports the Daily Telegraph.

"The lingerie business has just been so inspirational for me - watching a small business grow into a 0 million dollar global business and we've been doing this for 20 years now," she said recently.

However, Bendon, the company which produces the Elle Macpherson Intimates range, has so far refused to comment on Simpson cutting in on the name.

Simpson's line of underwear will hit US stores next year, and it's estimated that it could generate as much as 30 million dollars in its first year alone.

ANI