Asia cries for more Whisky

London, Jun 28: The demand for Scotch whisky, particularly in the Far East, has grown so fast, that the industry is in danger of running short of supplies.

According to The Times, sales to Singapore and China have risen from 45 million pounds in 2003 to 300 million pounds in 2007, and now some exporters to the area are finding it difficult to supply. "It's almost as if Scotland is running out of her water of life," the paper quoted a disgruntled agent, as saying. The rise in exports of Scotch, however, is good news for the big operators. Sources in the whisky industry say getting supply levels right is the main problem. They believe that too much of whisky will glut the market; while too little, could result in rival drinks posing a threat.

ANI