New Delhi, Jun 10 (UNI) The Ministry of Information and Broadcasting today asked TV channels to take off air the''suggestive' Lux Cozy advertisement for undergarments.
The advertisement showing semi clad male and female model and a dog, was found to be ''vulgar, indecent and suggestive'', thus violative of Rule 7 (8) of the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995, an official of the Ministry told UNI.
He said the Ministry had first asked the Indian Broadcastibg Foundation(IBF) to advise its Member Channels against showing the offensive advertisement, but finding that some channels were still airing them, it had issued a fresh advisory to individual channels.
''We have asked them not to air the advertisement as it has been found to be ''in bad taste'', the official said.
The Ministry took note of the offensive advertisements on complaints filed by some NGOs.
In its ban order issued today, the Ministry said it prohibited transmission or retransmission of the advertisements of 'Lux-Cosy Undergarment' on all broadcasting platforms with immediate effect and also advised all channels to be more careful in future in selection of content of advertisements.
''The Channels are also directed to strictly adhere to the Advertisement Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and Rules framed thereunder in order not to invite further action under the said Act and Rules,'' the order said.
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