UNCTAD to E-market GI registered products

Hyderabad, Jun 4 (UNI) The United Nations Conference on Trade and Development (UNCTAD) will shortly initiate e-marketing of Geographical Indication (GI) registered creative products, like Benarasi sarees and brocades, Pipli Applique craft of Orissa, Lucknow chikankari, among other things, according to UNCTAD India Programme Director Abhijit Das.

The initiative would enable artisans to get a premium price for creative goods, he told reporters here last night.

The background work was in the advanced stage for getting GI registration for Gadwal and Dharmavaram sarees of Andhra Pradesh, Guledguda fabrics, Khanduva and Paqithani sarees and Uppada Jamdhani products, he informed.

The spadework had commenced for facilitating GI registeration of Shahi Lychee of Muzaffarpur and Bhagalpur silk fabrics of Bihar, he said.

Considerable awareness had been created among officials, farmers, artisans and other stakeholders about the procedure for GI registeration, he said adding that some state governments had sought the assistance of UNCTAD for facilitating GI registeration of products for sustaining the livelihood of the rural poor.

Research undertaken for assessing the socio-economic impact of GI registeration on producers of Pochampalli ikat of Andhra Pradesh and Solapur terry towels of Maharashtra showed that consumers were willing to pay a premium price for the products, he added.

UNI SM ROY 1155