BigFlix launches multi-media campaign

Mumbai, May 22 (UNI) BIGFlix, a part of the Reliance Anil Dhirubhai Ambani Group (ADAG), has launched its multi-layered 'Ab Aam Zindagi Ban Jaye Filmy' mass media campaign for its movie rental business in the domestic market.

The television campaign, which kicked-off with screenings across IPL matches on SET MAX and other prime TV channels, will be supported by online, outdoor, radio and print campaigns.

The campaign uses humour to parody scenes of popular movies like 'Om Shanti Om', 'Saawariya' and 'Matrix' to attract audiences to its 15,000 online and offline movie titles, a release said today.

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