for talented artistes

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Chennai, May 16: Digital Media Convergence Limited (DMCL), Essel Group's division on new media initiatives, is targeting Tamil Nadu in a big way with, an exciting video-driven portal that offers interactive multimedia where users can showcase their singing, acting or any other talent by simply uploading their videos and also get paid for it.

Tamil Nadu, by virtue of sharing a bulk of the IT stage nationally has been specifically targeted since there are scores of net savvy citizens here, Mr Ishwar Jha, CEO said in a press release. "If you are a budding actor, musician, singer, director, new reporter and have a video that you want to share, myPOPKORN will ensure it reaches the world," he said. He said a complete editorial check was being done before uploading any video which ensures it meets quality standards.

Depending on the videos viewed by the users, myPOPKORN will pay the consumer per video viewed.

The budding artiste will not only get an opportunity to showcase the talent but also get paid for it. myPOPKORN uses the technology that allows the video to be streamed faster than any other video site today, he claimed.

The portal promises pure 360 degree entertainment in the form of webisodes (shortened three-minute TV episodes on the web) of television shows from across India's top channels, latest Bollywood and Hollywood promos, exclusive movie clips as well as current national and international news from channels like Zee, Sony and Star.

He said about 18,000 hours of video content has already been acquired and it was being edited and repurposed as video clips for the web. myPOPKORN will have all this on the web within an hour of telecast in order to counter piracy, he added.

Visitors to the website can socialize with a virtual family, integrate on all devices and participate in opinion formation on the video.

The portal also offers personalization by tracking the user's surfing pattern and offering him content and features that suit his personal preferences, Mr Jha said.


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