Saatchi to enter Digital-Direct Communications

Mumbai, May 12 (UNI) Global advertising major M&C Saatchi today announced that it will enter the digital direct communications services, which will be led by business verticals in realty, banking, retail and Web 2.0 media.

To meet the demands of its expansion, it will undertake a recruitment drive to expand its M&C Saatchi Direct&Digital team, which will be headed by newly appointed Chief Executive Officer Sumantra Sengupta, a company release said here today.

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