Chennai, May 7: CMO Axis Outsourcing Services today launched its first Marketing Process Outsourcing (MPO) facility here to address the demand for outsourcing and off-shoring of marketing services. Outsourcing of marketing services had long been associated with advertising, PR or off-shoring of peripheral processes like analytics, MIS or research. Core marketing processes like content and marketing communication, email marketing and demand generation, and new media strategies were prime candidates for remote delivery with India offering world class skills combined with an over 60 per cent cost savings, CMO Axis founder-director Vinod Harith told newspersons.
CMO Axis would also focus on offering an outsourced CMO office service to Indian SMBs, where the need for part-time, high quality marketing was very pronounced, he added. The company also announced the constitution of a Mentor Board, comprising industry experts and practitioners, who will guide the company through its formation and growth.
Speaking on MPO's potential to be the next big outsourcing wave, Mr Vinod Harith said "there are three key factors, driving outsourcing in the CMO's office today - the increasing globalisation of marketing with specific focus on emerging markets, the cost pressures on the CMO compounded by an impending slowdown and finally, the paucity of skilled people who understand the global and services marketing space. We believe that India is well placed to be a credible sourcing destination for marketing services given the growing pool of qualified marketers and our inherent cost advantages." "As proof of concept, CMO Axis has already been contracted by three SME organisations to be their outsourced marketing office and has also signed up with a leading media group in India to handle their design and content outsourcing requirements," he added.