UTVi ties up with Business Standard for news content

Mumbai, April 25 (UNI) UTVi, the soon to be launched English business news channel, has announced a tie-up with financial daily Business Standard.

The tie-up promises to augment the news content of UTVi. The Channel will air BS Wire, BS Alerts and BS Breaking News along with the best business bytes throughout the day, based on the merit of the news.

The audience will be updated with the latest developments on the business news front, with inputs from Business Standard bureaus.

Business Standard Editor T N Ninan yesterday said, ''We are happy to partner with UTVi in this venture. This alliance gives us an excellent opportunity to combine the quality content of a business newspaper with the immediacy of television news.'' UNI JM SR VKG SG RK1251