goes retail with ' match point'

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New Delhi, Apr 25 (ANI/Business Wire India): has opened its first ' match point' in Lucknow.

In the next six months, 25-30 match points are planned across India.

On the initiative, Vivek Khare, Business Head, said, "With almost 65 per cent of our population under 35 years of age, India sees millions stepping into a marriageable age every year. Parents play an important role in arranged marriages, from finding a match to final selection. Since some parents are uncomfortable with internet, we see a bias towards traditional media like newspapers and marriage bureaus for finding a match. Our retail initiative will help us tap into this critical segment."

"Having achieved leadership in North and West India, is poised to enter the offline space. Synergizing our online business with the retail network will build significant volumes for us. With time, we plan to ramp up and introduce value added services like astrology and horoscope matching" said Swapnil Tripathi, VP, Consumer Services and Operations, Info Edge (India) Ltd.

Apart from exclusive outlets, offline business will capitalize on the existing network of 61 offices of in 41 cities. match points will utilize its online database to provide match making services. Anyone, looking for prospective bride or groom can walk-in to a Match Point.

Counsellors will provide personalized guidance on the bouquet of services on offer and help in finding the right profiles based on criteria given by the member as per age, religion, caste, profession and location.

Registered members will subsequently receive the best matched profiles on a regular basis.

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