London, April 23 : Got an iPod? Like classic TV dramas? Well, then you just got luckier, for UK commercial broadcaster ITV is set to make a selection of its hit TV shows available for download on iTunes in the UK.
The move will give customers access to flagship shows such as Cold Feet, Brideshead Revisited and Inspector Morse.
Prices start at 1.89 pounds per episode and shows will also be available to purchase as complete series.
The programmes can be viewed on Apple Macs, PCs, iPods with video, iPhones or on a widescreen TVs with Apple TV.
Other programmes such as Inspector Morse and the adaptations of Jane Austen's Northanger Abbey and Emma will be available to download later this year.
"We want to give our viewers the opportunity to watch their favourite shows wherever they are," the Telegraph quoted Dawn Airey, the managing director of ITV global content, as saying.
"ITV has thousands of hours of classic content in the archive which we are bringing to a whole new audience via iTunes," he added.
ITV's move follows February's news that the BBC, via commercial arm BBC Worldwide, had become the first UK terrestrial broadcaster to sell its programming via iTunes, including shows such as Torchwood, Life On Mars, Little Britain and Spooks.
The iTunes deal is the first non-film online programming agreement for ITV. The broadcaster's other online projects over the past few months have included its involvement in the Kangaroo joint venture with the BBC and Channel 4, which launches later this year.