Advertising industry should experiment with 3D solutions

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Margao, Apr 5 (UNI) The three-day Goafest concluded here today with Mumbai-based Three-D Holograms Managing Director Dayal Thakkar making a strong case for the use of 3D solutions by the advertising industry.

''Here is an opportunity for the advertising industry to experiment with a new media which should help to build share and credibility,'' Mr Thakkar told the gathering.

Any information presented to consumers in 3D dimensions, as opposed to 2D, will increase both awareness and retention, he emphasised.

Animated holograms, back-lit large format lenticulars, and 3D LCD screens will become mainstream solutions in the future for realistic image delivery, Mr Thakkar further stressed.

Citing an example, Mr Thakkar said in the sports goods industry, ''Puma'' could take on the likes of ''Nike'' and ''Adidas'' and effectively re-position itself above these brands in the awareness chart, using these products.

Meanwhile, speaking to UNI, Mr Thakkar said with changing technology, we will continue to change the way we perceive everything around us.

In the UK, in the 50s, the arrival of commercial TV did not create an immediate advertising boom, he pointed out. But, today, broadcast TV benefits from over 60 per cent of the worldwide advertising industry spend estimated at over 20 billion dollars, Mr Thakker added.


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