Luxury meets ruggedness and durability

By Staff

Published: Tuesday, April 1, 2008, 14:53 [IST]

New Delhi, Apr 1, 2008 : The media has been focussing on the Tata-Ford deal on Jaguar and Land Rover, which marks a new high in the globalization of Indian industry. Jaguar and Land Rover are household names.

One known for luxury, the other for ruggedness and durability. Here are some learning and implications for Indian Organisations, “the 9 Ps" of process, patience, people, passion, pressure, policy, pride, performance and profit.

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