Parryware Roca strengthens tie up with Home Town

Chennai, Mar 11 (UNI) Parryware Roca, the leading bathroom solution provider in the country, strengthened its tie up with Home Town, the specialty home products retail chain from the Future group.

In addition to displaying and selling the entire range of bathroom solution products from Parryware, Home Town customers would now have access to the 24 hours dedicated all India service network of Parryware.

Parryware would also partner Home Town to launch all the new ranges, a company release said, and added ''through the tie-up Parryware is aiming a 10 per cent increase in its renovation services for the year 2007-2008.'' Home Town would also sell the Crestia range of bathroom products and the Parryware range of taps. The Parryware range of taps is now the second largest manufacturer of taps in India, it said.

Speaking on the occasion, Parryware Roca MD, K E Ranganathan said ''we are constantly looking to brace support with our partners. The tie up with Home Town will ensure that we will be able to offer our products at the best possible prices with full service back up.'' Home Town CEO, Mahesh J Shah said ''the association with Parryware Roca will ensure that Home Town will get the latest products launched and offer the best to our consumers. Both Home Town and Parryware will completely gain from this synergy.'' UNI WS GKT 1624