Google launches new forms of payment for AdWords

Mumbai, Mar 6 (UNI) Google today announced the widening of its bouquet of payment options for the AdWords advertising program in India.

Advertisers can now choose from a range of payment options to create their Google AdWords account. The options available by cheque, demand draft and net banking offer advertisers more flexibility and convenience and bring new dimension to online advertising and e-commerce in India.

Google India Managing Director Shailesh Rao said, ''Google is committed to improving the user experience for its advertisers the world over. India is a very strategic market and feedback from Indian advertisers has been an important component in making AdWords more useful for the Indian market. We hope that more Indian advertisers will be able to grow their business through Adwords by recognising that Indian businesses prefer to conduct transactions not only by credit cards but also by cheques and electronic funds transfer.'' These forms of payment are a boon to Indian advertisers especially small and medium size enterprises, who tend not to be credit card holders. Now they can pay for their AdWords account by cheque or demand draft just as easily as they would make payments for electricity, mobile and cable bills. By choosing this option, businesses just have to mail their cheque or demand draft to the Citibank office in the city to ensure optimal convenience in managing their advertising campaigns online.

The other form of payment via net banking is the electronic transfer of funds from a users bank account to their AdWords account. This can be done easily from Google's website making it a secure and seamless experience.

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